A CASE STUDY - HD ACOUSTICS
We need a brand for high-end headphones…
Let the brainstorms begin with who is our target audience and what are their aspirations. The brand needs to reach this audience through its vision, mission, positioning, attributes, values, and finally a promise and strap-line. After more brainstorming and research a strong name that meets the brands attributes is obtained.
We need a strong visual of this brand…
With the brand name and attributes in place it is now time to create a logo that symbolises what the brand stands for. Concepts after concepts are all considered, evaluated and researched until a logo solution that encompasses the brand perfectly in a visual format is finalised.
We need an identity structure to implement…
Once the logo has been developed, we create a complete identity programme around it. Brand colours, fonts, and photography styles all combine into the “Brand Guidelines” covering clear implementation of the new identity for all applications. From stationary to signage, packaging to instruction manuals all must follow this single look.
We need our products to look on brand…
Let’s design products with the right aesthetics to meet our target audiences expectation of high-end headphones. Beautiful ergonomic shapes and materials with high quality engineering and manufacture. Subtle design features with a well-positioned logo.
We need high quality packaging…
Our brand is high-end, our visual identity and products high quality so are packaging must follow. Using the “Brand Guidelines” the visual identity of the brand is applied to die cuts that have been individually created for the product. Careful material selection, print quality and finishing all come together to create the final packaging.
Our customers need to operate the product…
What is the simplest way to explain to our customers how to use the product to avoid any frustration and product recalls? We need to provide them with user friendly instruction manuals supported by simple Quick Start Guides. With graphics following the “Brand Guidelines”, sized to perfectly fit in the packaging and with all the correct languages for the ma
We need to launch and build the brand…
What do we need in our marketing mix? Let us have cool advertisements in high-end audio magazines and build some demonstration display units with large graphic banners. Also we should create a product catalogue to show potential dealers then design an exhibition and hit the trade shows.
We need an online presence…
Time for an awesome website again following the "Brand Guidelines". Simple clean navigation displaying with high quality photographs, supported by clear product features and specifications. Finally let the customers buy online should they wish to.